App Marketing Tips to Kick Start Your App Launch

Your fledgling app may have been approved by the Appstore, but that doesn’t guarantee its success. You will need to give it the kick start it needs through a solid marketing campaign.

 

  1. create an App press kit

An app press kit is a used to provide journalists information about your app. It contains all the essential information needed about your app for the journalist to write. An app press kit’s content includes screenshots of your app, company logo, app icon, contact email, and a description.

As an iPhone app designer who has slaved so many hours to build this app, supplementing an App press kit will be advantageous to you. For starters, any journalist writing about your app will have access to official visuals and app information.

  1. create an app identity

The ABC’s of marketing remain the same everywhere, and iPhone app marketing is no exception. Similar to a Brand identity, you need to create an app identity. Actively work to create a calculated perception of your app amongst the audience. This is a powerful marketing tactic if employed the right way, can be quite fruitful. For instance, select a value proposition that packs a punch.

  1. leverage influencers

Honestly, influencers may soon become the bread and butter of marketing. People trust influencer recommendations almost as much as they trust the word of mouth. You can leverage this by reaching out to influencers and asking them to review your app.

A good influencer review will build trust and credibility for not only your app but iPhone app development company.

 

  1. social media advertising campaign

You didn’t think we’d miss the holy grail of marketing, did you?

If a company can benefit from social media platform, an iPhone app developer can too. iOS app developer, fashion designer, or a restaurateur – social media ads don’t discriminate.

Show people your app exists. There’s no better way to do than on platforms where 2.62 billion people hang out.

Chop, chop!

Launch a paid ad campaign for you app now without any further ado.

  1. create a killer landing page

You have done everything to pique the interest of your audience but forgotten one really important thing: the landing page.

You Are Doomed

Your landing page is where people will try to reach out to you, hunt information about your app, and basically judge your competency through.

Therefore, your landing page must do the following things:

  • Communicate effectively
  • Showcase the problem your app will aim to solve
  • Allows sharing
  • Gives incentive to share
  • Answers FAQs

Video has excellent retention and engagement so and entertaining clip about your app could be well worth the effort.

 

Best practices of marketing through micro-influencers

Influencer marketing is the new buzzword around and has been showing promising results. It is the practice of hiring influencers to endorse or promote your brand. This is beneficial in two ways: the people who follow them pay attention to their recommendations and let them influence purchase decisions. These people are called “influencers” for a reason, after all.

For the purposes of social influencer marketing, influencers can be categorized into three types: macro-influencers, micro influencers. As the name suggests, micro-influencers have a small following less than 10k. Working with micro-influencers can be quite lucrative if best practices are applied.

  • Influencer marketing platforms

Perhaps the first and most significant step is to select a suitable platform to execute this campaign. There are multiple online mediums available including social media, video playing, and uploading apps, blogging websites, etc. a suitable platform is necessary because let’s say if your influencer marketing campaign focuses on short clips or pictures, Instagram would be an appropriate candidate. Similarly, for video related content Facebook or YouTube are suitable.

  • Influencer marketing software

Such software include tool necessary to find a suitable influencer for your campaign. For example, an influencer search engine will give access to a large database of potential candidates. There are a number of influencer marketing companies you can get in touch to provide you with the required expertise.

Moreover, hiring an influencer marketing agency will give your social influencer marketing campaign a professional touch that may not be achieved otherwise.

  • Relevancy

It is important for a successful influencer to have a big audience but it is even more important for your brand to be relevant to the style or niche of the influencer. A popular food reviewing personality reviewing hair supplements doesn’t sound right, does it? It looks like a blatant advertisement. Such bad practices can not only sour your efforts but result in the influencer losing their credibility too, over time. An influencer should be complementary to your brand to maintain authenticity.

  • Give respect, get results

Flowers, their symbolism, and how to get flower delivery

Giving flowers to your lovers, spouses, and beloved female relatives is a common and cherished social convention. Almost all flowers have some sort of meaning associated with them. Perhaps, the reason why US flower industry is worth a booming $7500 000 000.

Whether it is ordering flowers from a flower delivery app or going to the shop in person, buying flowers is something most people cannot resist. The reason is clear: flowers are natural soothers and a gesture of affection. Each flower symbolizes something and has a meaning behind it, as mentioned. While most flowers symbolize all positive emotions and characteristics such as love, positivity, loyalty, some have slightly negative meanings too.

Find out what these most common flowers symbolize so that the next time you have a flower delivery, you are more aware.

Lilly

A white Lilly symbolizes things such as purity, virginity, and modesty. Orange lily represents passion, while yellow lily happiness, exhilaration.

Lilac

These flowers symbolize young innocence and the confidence that accompanies it. White lilac means humility, while purple ones symbolize first love.
Great flower to send to your childhood sweethearts.

Larkspur

This flower is the symbolism of levity. On another note, it also symbolizes inconsistency and arrogance.

Iris

A purple iris symbolizes wisdom and praise, while a blue symbolizes faith and optimism. Yellow iris is for passion and white for being untainted.

Hyacinth

It is used to symbolize a sporty nature and playfulness; on extreme it may symbolize rashness. A blue hyacinth on the other had means steadiness, and purple for sorrow. On a darker note, yellow hyacinth stands for jealousy.

 

Gardenia

A common favorite in home gardens, they signify purity and sweetness. Giving someone a gardenia would mean you intend to say “you are beautiful”. The flower is also used to convey joy.

Freesia

The bright yellow flower symbolizes innocence and a considerate, thoughtful nature.  

Daisy

The vibrant flower stands for innocence, and is used to convey everlasting, loyal love to the receiver.

Daffodil

A favorite, these eye catching, sunny yellow flowers represent affection and chivalry. Furthermore, it also indicated the dawn of a new beginning, rebirth. On the contrary one single daffodil is a bad omen because it represents misfortune. In a bunch, it indicates gaiety.

Chrysanthemum

This is another bright yellow flower that symbolizes a long, fulfilling life. A red chrysanthemum is to indicate live, while a white is to indicate honest and loyal love.

 

Found the perfect flower to gift to that special someone? Get the best flower delivery in Detroit through the fastest on demand delivery app.

On another note, have you ever forgotten to buy your spouse a box of chocolates? You can quickly order through our favorite delivery app and receive your order without waiting for long.

This package delivery app is a combination of food delivery service app, grocery delivery service, gas delivery app, and almost anything anyone would want to order.

8 Benefits Of Email Verification

Email is still a popular medium for many as predicted by The Radicati Group, a tech market research firm. This emarketer report will prove to you just why.

We believe such a popular medium of communication, we think it should remain unhindered.
For email verification, it works by removing invalid or abandoned email accounts from your email marketing list so that your emails actually reach their designated audience.

Email verification is a magical tool that can have far reaching effects. Here are all the benefits to convince you that email verification is the boss!

1.      Curtail Bounce Back Rates

A 3% or greater bounce back rate is a red flag; it signifies you need email verification to a great extent. Email verification uses sophisticated algorithms and multi layer testing to detect troublesome addresses out of the whole bunch. As soon as you start availing our services, you will notice a lowered bounce back rate.

2.      Improved Deliverability

Prevention is better than cure – do not wait to be blocked from sending email to take an action. A dedicated approach to distinguishing between what is useful and what is not will help stamp out potential deliverability errors.

3.      Sender Reputation

Email sender reputation is the score accredited by an ISP to your organization. This score is one factor associated with email deliverability. It is dependent on multiple factors, such as how many of your emails have seen the spam folder, how many emails are actively engaged with, etc. A valid email list can potentially reduce bounce back rate, increase engagement, and consequently contribute to a higher score.

4.      Save the Bucks

Email marketing costs money, and no one wants to spend on dead ends. Eliminating disengaged or inactive email addresses from your list means you will not have to extend your email marketing work to them. Extend efforts only where it shows results.

5.      Reliable Stats

Inactive, unresponsive, or invalid addresses are never going to click open your mail. These deadweights will distort your campaign stats and provide an unreliable portrayal of your campaign’s efforts.

6.      Better Decision Making

It is a no brainier – if the data insights are concrete and accurate you will know what is working and what is not. Consequently, not only you can improve on your content, but also make better decisions regarding the campaign to get a wider audience engaged.

7.      Avoid Spam Traps

Ending up in a spam traps is every email marketer’s nightmare. These are created by ISPs to detect spam email. A regularly maintained email list takes care of this problem.

8.      Save Time and Efforts

Stop mulling over mock email addresses and their lack of response. You wouldn’t know which email addresses are bogus unless you are sure about the authenticity of your list. Get your email list verified and save your team’s time and efforts.

 

5 Effective ways to drive traffic to your website

The website of your business is like an employee who works 24hours/seven days a week and help you meet the right category of buyers/consumers/clients. The website is actually the face of your business that provides details about your core services/products. Making sure that your website is optimized can help drive targeted audience, which in turn offers an opportunity to increase your revenue. There are several on-page and off-page SEO tools that can visibly increase traffic on your website.

As explained by one of the leading SEO experts. How to Increase Your Referral Traffic by 77% in 90 Days – Neil Patel

Increasing traffic on your website can be little tricky but have great impact on the growth of your business. We have created a list of 10 effective and proven ways to drive traffic on your website.

Read on to find out what are you missing. It’s never too late to start over!

Perform On-Page SEO

There are many on-page SEO tools and tactics that can eventually help maximizing the number of visitors on your website. The purpose of on-page SEO is to make your website rank higher than other websites on search engines like Google, Yahoo, Bing, etc. first understand the needs of your targeted consumers/clients/customers and then produce high-quality content on your website to attract your audience. Also, catchy titles, Meta tags and Meta descriptions plays prominent role in the ranking of your website.

 

Post links to Social Media with Hashtags

The usage of social media can be a really effective tool to promote your business. The blogposts and other useful content available on your website must be posted on different social media accounts to attract a larger number of audience. When people on those social media accounts click through those links, internet push them to your website, ultimately increasing the number of visitors on your website. Posting on social media also help in creating awareness about your business in masses. By Using Hashtags on Instagram can extend your reach beyond your network limits and meet more users interested in your services and products.

 

Target Long-Tail Keywords

It’s true that short-tail keywords are searched for more frequently than long-tail keywords but they make it difficult for websites to rank high on search engine. On the other hand Targeting long-tail keywords, can offer you a good opportunity to rank better even on the first page for the searched to your services or products.

Use Email Marketing

Email marketing has always been appeared as the best tool to stay in touch with audience. Sending out emails in the form of newsletter and promotional offers is an incredible way to get traffic to your website. Make sure you get the Best Email Marketing Software for your business.

Guest Blog

Many people show hesitation about sharing their precious content on other websites for guest blogging. Believe it or not but guest blogging is one of the best ways to drive traffic to your website. The content you share with other websites let your business be exposed to a whole new audience. When the visitors of that website (where you posted your blogpost) click through the website-link mentioned in bottom of your content, it converts them into your visitors, thus helping your business getting recognized by maximum number of users.