Your fledgling app may have been approved by the Appstore, but that doesn’t guarantee its success. You will need to give it the kick start it needs through a solid marketing campaign.
- create an App press kit
An app press kit is a used to provide journalists information about your app. It contains all the essential information needed about your app for the journalist to write. An app press kit’s content includes screenshots of your app, company logo, app icon, contact email, and a description.
As an iPhone app designer who has slaved so many hours to build this app, supplementing an App press kit will be advantageous to you. For starters, any journalist writing about your app will have access to official visuals and app information.
- create an app identity
The ABC’s of marketing remain the same everywhere, and iPhone app marketing is no exception. Similar to a Brand identity, you need to create an app identity. Actively work to create a calculated perception of your app amongst the audience. This is a powerful marketing tactic if employed the right way, can be quite fruitful. For instance, select a value proposition that packs a punch.
- leverage influencers
Honestly, influencers may soon become the bread and butter of marketing. People trust influencer recommendations almost as much as they trust the word of mouth. You can leverage this by reaching out to influencers and asking them to review your app.
A good influencer review will build trust and credibility for not only your app but iPhone app development company.
- social media advertising campaign
You didn’t think we’d miss the holy grail of marketing, did you?
If a company can benefit from social media platform, an iPhone app developer can too. iOS app developer, fashion designer, or a restaurateur – social media ads don’t discriminate.
Show people your app exists. There’s no better way to do than on platforms where 2.62 billion people hang out.
Launch a paid ad campaign for you app now without any further ado.
- create a killer landing page
You have done everything to pique the interest of your audience but forgotten one really important thing: the landing page.
You Are Doomed
Your landing page is where people will try to reach out to you, hunt information about your app, and basically judge your competency through.
Therefore, your landing page must do the following things:
- Communicate effectively
- Showcase the problem your app will aim to solve
- Allows sharing
- Gives incentive to share
- Answers FAQs
Video has excellent retention and engagement so and entertaining clip about your app could be well worth the effort.